The story studio behind Hollywood's
biggest franchises & brand narratives
We Bring Your Story to Light
Launching brilliant stories on the daily
Whether you're crafting an exhilarating entertainment or leisure experience, theme park attraction, film, television show, screenplay, theatrical performance, song lyrics, novel, or promotional content, you have stepped into the exhilarating world of exceptional creative strategy and narrative brilliance.
By merging artistic vision with strategic acuity and technical mastery across various entertainment sectors, we formulate innovative approaches designed to captivate and inspire audiences. Without our expert guidance, insights, and enhancements, you could overlook vital opportunities and sacrifice potential revenue.

Director of Story ArtsDUSTIN LEE
The story architect behind Marvel and HBO's biggest franchises, now building your brand's own Drive to Survive...
Trusted by the studios and the brands they partner with, Dustin is a master storyteller and creative dynamo, spearheading high-profile projects at the request of leading Hollywood studios and global industries.
BIOGRAPHY
Dustin Lee is an award-winning creative strategist, screenwriter, story analyst, and development executive who has spent more than three decades shaping the way audiences and consumers experience stories with a level of story craft that most branded-content shops cannot claim.
From Hollywood studios to global brands, Dustin has been the go-to creative mind behind blockbuster films, immersive theme park attractions, acclaimed stage productions, and lucrative business ventures.
Assimilating production finance lessons cultivated over decades of experience, Dustin is able to deliver brilliantly executed stories while aligning with specific logistics and monetary restraints that may be imposed upon a project at various stages of production.
From crafting storylines to orchestrating marketing strategies and release agendas, he plays a crucial role in the execution of multi-million dollar films, theme park attractions, stage productions, and business endeavors, overseeing prominent projects from inception to completion.
In the private sector, he teaches screenwriting and filmmaking to new generations of storytellers and provides personal development guidance and consultations using storytelling principles to enrich both lifestyle and career.
ACHIEVEMENTS
Demonstrated experience building franchise/IP value at scale.
Devised innovative expansion strategies that resulted in the acquisition of ABC Television, ESPN, Pixar, Lucasfilm, and Marvel Studios, creating an entertainment empire unmatched in scale, worldwide influence, and sustained revenue growth for The Walt Disney Company.
Engineered marketing and strategic development initiatives for prestigious entertainment companies and global brands, resulting in billions of dollars in revenue.
Led the shift to digital technologies that enhanced the efficiency of movie production and exhibition globally.
CREDITS
A compilation of projects where Dustin functions as a writer, script/series development executive, story consultant, and/or rewrite analyst.
Iron Man, Breaking Bad, Game of Thrones, The Lion King, ER, Star Trek, Guardians of the Galaxy, The West Wing, Battlestar Galactica, Boston Legal, The Bear, Shrek, Pirates of the Caribbean, Ratatouille, Up, Frailty, The American, Sideways, Million Dollar Baby, Shrinking, A Beautiful Mind, Grey's Anatomy, The Wolf of Wall Street, No Country For Old Men, Road to Perdition, Eternal Sunshine of the Spotless Mind, Fight Club, Milk, Mission Impossible
CLIENTS
Film Studios
Amazon MGM Studios | Amblin Partners | Lionsgate | NBCUniversal | Paramount Pictures Corporation | Sony Pictures | Walt Disney Studios | Warner Bros. Entertainment
Television & Streaming
ABC | Amazon Prime Video | Apple TV+ | BBC | CBS | Disney+ | ESPN+ | Fox | HBO Max | Hulu | Netflix | Paramount+ | Peacock | Universal Television | Warner Bros. Discovery
Theme Parks
Disney Parks, Experiences, & Products | Universal Creative | Walt Disney Imagineering
Theatrical & Sports
AMC Theatres | Cinépolis | Cirque Du Soleil | EMI | Epic Records | ESPN | Interscope Records | NFL Network | NHL Network | Sony | BMG | Virgin Records | WarnerMedia
Corporate Enterprises
AdventHealth | Apple | CVS Health | Ferrari | Formula 1 | Hilton Worldwide Holdings Inc. | Marriott International Inc. | Target Corporation | The Walt Disney Company | UCLA


